When we finally perfected Halsten Stride, we had to figure out what to charge for it.
Our business consultants ran the numbers: With our patented triple-wavelength technology, 3 years of R&D costs, and literally no other device on the market that can reach the gluteal tendons...
They said we should price it at $1,650 minimum. "It's the only solution that actually works," they argued.
"Women will pay anything to escape chronic pain."
But that didn't sit right with me. I've seen too many women suffering, spending their retirement savings on treatments that don't work.
So we settled on $360. Enough to keep our research going, but accessible to the women who desperately need this.
Even at $360, when you consider the alternatives...
Clinical Trial Results (12-Week Study, 127 Women Ages 45-65):