When we finished the Vitality Ring, we had to decide what to charge for it. Our advisors ran the numbers: years of work, a design tuned to the exact point that matters, and not one other ring on the market built to do this for migraine... They told us $99 was more than fair. "Women will pay anything to get their days back," they said, and they were not wrong, because most of you already have. But that did not sit right with me. I have watched too many women drain their savings on injections, Botox rounds, and devices that quit working by month two. So we set it at $54. Enough to keep the work going, but within reach of the women who need it most. And even at $54, against what migraine has already taken from you...